Coca Cola Light Milan Fashion Week
Eight of the most famous Italian designers collaborated with Coca Cola Italy in the creation of a collection of solidary bottles, on the occasion of past Milan Fashion Week. Coca-Cola asked professional these to create his own design to take part in a charitable project. The managers of designing the bottles were Angela Missoni y Rossella Jardini, Donatella Versace, Alberta Ferretti, Anna Molinari, Veronica Etro, Silvia Venturini for Fendi and Consueli Castiglioni.
This one has not been the only time that Coca Cola has thought about famous designers aces for the customización of his products.