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Off-White History: Virgil Abloh's Journey to Success
Born in Rockford, Illinois, in 1980, and raised by his Ghanaian parents, Abloh learned the craft of sewing from his seamstress mother at a young age. His passion for design carried over into his education, as he earned a degree in civil engineering and earned a master's degree in architecture at the Illinois Institute of Technology.
Abloh took a job at the Chicago screen-printing shop Custom Kings, which designer Don C occasionally visited. After meeting Abloh, Don C asked him to handle some work for his clients, which led to an internship at Fendi's headquarters in Rome and, from there, a position as creative director for the Donda content agency in 2010.
Two years later, Abloh launched his first brand and boutique, Pyrex Vision. This project focused on the idea of taking the ordinary and turning it into luxury streetwear. The designer bought clothes at outlets from brands such as Ralph Laurent and Champion, stamped his own branding on them along with the number 23, inspired by his hero Michael Jordan, and resold them. Some tastemakers, such as Rihanna and A$AP Rocky, praised Abloh's disruptive ideas.
After a year of success, Abloh closed his conceptual adventure and focused on the launch of his new Milan-based label, Off-White, during 2013. His goal? Define the gray area between black and white. A decade later, the brand continues to challenge the concepts of irony and paradox in its collections.
Virgil Abloh's brand has fully entered the eyewear world with the first complete collection of Off-White glasses.
People who like fashion the most already have something to protect their eyes with this summer: the new collection of Off-White glasses.
The brand created by the creative director of Louis Vuitton and current king Midas of fashion, Virgil Abloh, is not new to the matter. We had already seen Off-White glasses as part of previous collections, but a complete line of eyewear had never been produced within the brand.
The new collection boasts the retro futurism that characterizes the brand's designs and is dressed in genderless silhouettes. The inspiration? Off-White's own graphics. The result? Flawless.
The two most worked on references are the logo, which has been weathered to give it greater relevance, and the iconic arrow. Both have been reinterpreted and adapted to be included in the models.
The collection features the Off-White glasses that we had already seen: the Virgil, the rectangular Arthur model, the elongated Tropez and the Cady, adorned with laser-made holes. But there are also four new silhouettes.
The Manchester glasses, for their part, have the inverted trapezoid shape that was so popular in the 80s. Finally, The Cape are the lightest model and are made up only of a minimalist frame and two well-defined ovals.
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